M+, the new museum of visual culture in Hong Kong, announced today that CHANEL, the French luxury house, has become a major partner of the museum and will support a lead curatorial position dedicated to M+ moving image programmes. The partnership will span five years, from 2023 to 2027, and will enable M+ to develop and present a rich and diverse programme of moving image works, including film, video, and media art, that showcases the breadth and depth of the museum’s collection and exhibitions.

The partnership also marks the creation of the CHANEL Curator of Moving Image at M+, a senior position within the museum’s curatorial team. The CHANEL Curator of Moving Image will be responsible for overseeing the development and delivery of the museum’s moving image programmes, as well as contributing to the acquisition and research of moving image works for the M+ collection. The CHANEL Curator of Moving Image will be appointed through an international search and will join the museum in 2023. The current curator, Silke Schmickl, leads the development of M+’s moving image collection, commissions, and film and curatorial programmes, and oversees the activities of the museum’s Moving Image Centre.

CHANEL has a long history of supporting art and culture around the world, through its patronage of museums, exhibitions, artists, and initiatives that foster creativity and innovation. CHANEL’s partnership with M+ is its first major collaboration with a museum in Asia.

Suhanya Raffel, Museum Director of M+, said: “We are delighted to welcome CHANEL as a major partner of M+ and to announce the creation of the CHANEL Curator of Moving Image at M+. This partnership reflects our shared vision of celebrating creativity and excellence in visual culture, as well as our mutual respect for artistic expression and innovation.”

M+ is one of the largest museums of modern and contemporary visual culture in the world, with a unique focus on 20th and 21st century art, design and architecture, and moving image from Hong Kong, China, Asia, and beyond. Moving image is a key component of the M+ collection, reflecting the museum’s commitment to exploring the multiple forms and expressions of visual culture in the digital age.

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